Tag Archives: Social

01Feb/16

Powerball math, Facebook, and how to build a proper social support site

February 1, 2016Social Media MarketingCommunity Management, Consumer insights, content, content marketing, customer service, engagement, Facebook, lead generation, mobile, smartphone, Snopes, Social, social customer service, Social Media, Social Media Smarts, social web, WikipediaContent Team

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility. We’ve all done it; you seeRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?