The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’sRead More…
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving endRead More…
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawningRead More…
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All fromRead More…
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly onRead More…
A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the bestRead More…
There’s a lot of crossover when its comes to search and website, so the final “ClickZ cases the candidates” tackles the two at once. We took a chronological approach to this one. WhenRead More…
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial intent. Why the change? Nearly every changeRead More…
If you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts of ways to increase your business’s reach and broaden itsRead More…
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content. With a list of beyond popularRead More…