30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…
30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…
Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different directions, manyRead More…
Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insightsRead More…
As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same andRead More…
Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard howRead More…
Think back to the last professional event you attended: it was probably a blur of panels, product booths, and cocktail mixers with a few free lunches thrown in. But as you movedRead More…
Personalization is not a new concept. It’s likely that your hairstylist knows how you like your hair cut and can make recommendations on different options and products that best suit your hairRead More…
Whether you’ve just started or have already launched successful ABM campaigns, there are still interesting parts of this conversation from the on-demand webinar to enjoy.Chris Mitchell, Regional VP, Customer Success EMEA at ON24Read More…
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…