Tag Archives: Martech

01Oct/20

Choosing subscription software that’s right for your business

October 1, 2020Online Marketing Newsdigital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, Strategies, subscription services, subscription software, TechnologyContent Team

Choosing subscription software that’s right for your business – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

16Sep/20

The 12Ps of marketing technology (martech)

September 16, 2020Online Marketing Newsdigital, Digital Marketing, Insights, Marketing, marketing technology, Martech, Strategies, Technology, The 12Ps of marketing technologyContent Team

The 12Ps of marketing technology (martech) – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to allRead More…

27Aug/20

A comprehensive guide to understanding web push notifications

August 27, 2020Online Marketing Newsdigital, Digital Marketing, email automation, Emerging Technology, Insights, Marketing, marketing technology, Martech, mobile, online, report, research, Sponsored, Strategies, study, web push notificationsContent Team

A comprehensive guide to understanding web push notifications – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

20Aug/20

Virtual events are here to stay: How marketing automation keeps you a step ahead

August 20, 2020Online Marketing Newsdigital, Digital Marketing, events, Events & Awards, Marketing, marketing automation, Martech, Strategies, Strategy, Virtual eventsContent Team

Virtual events are here to stay: How marketing automation keeps you a step ahead – ClickZ To access the Tech Talks we ask that you register your details or login. There isRead More…

24Jul/20

What 2020 has taught us about digital transformation

July 24, 2020Online Marketing Newsdigital, Digital Marketing, digital transformation, Marketing, Martech, Strategies, TechnologyContent Team

What 2020 has taught us about digital transformation – ClickZ Author Aishling Finnegan Date published July 24, 2020 Categories 30-second summary: Now that companies have had some time to settle into thisRead More…

23Jul/20

Making your marketing stack deliver more value during a global crisis

July 23, 2020Online Marketing Newsdigital, Digital Marketing, Marketing, marketing automation, marketing stack, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Making your marketing stack deliver more value during a global crisis – ClickZ Author David Greenberg Date published July 23, 2020 Categories 30-second summary: From budget cuts to lay-offs, marketers are beingRead More…

16Jul/20

How to increase revenue without increasing spend

July 16, 2020Online Marketing NewsAd Spend, advertising, digital, digital advertising, Digital Marketing, Insights, Marketing, marketing technology, Martech, Media, Media Spend, report, research, revenue, SaaS, Sponsored, Strategies, studyContent Team

How to increase revenue without increasing spend – ClickZ Author Jacqueline Dooley Date published July 16, 2020 Categories 30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, publishedRead More…

09Jul/20

Three factors to consider when choosing a CFM platform

July 9, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, CFM, customer feedback, customer feedback management, Data & Analytics, digital, management platform, Marketing, marketing technology, Martech, TechnologyContent Team

Three factors to consider when choosing a CFM platform – ClickZ Author Andrew Park Date published July 9, 2020 Categories 30-second summary: Most CFM vendors offer a few standard features, such asRead More…

06Jul/20

Why brands need to take a strategic approach to personalization

July 6, 2020Online Marketing NewsAI, AI & Automation, customer data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why brands need to take a strategic approach to personalization – ClickZ Author Jean-René Boidron Date published July 6, 2020 Categories 30-second summary: Whilst personalization can be complex, consumers respond positively toRead More…

20Jun/20

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

June 20, 2020Search Engine Optimization (SEO)advertising, Consumer insights, CXO (customer experience optimization), digital advertising, Digital Marketing, Insights, local business, local SEO, marketing technology, Martech, SEOContent Team

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy Author Kamaljeet Kalsi Date published June 20, 2020 Categories 30-second summary: COVID-19 and world recession eclipseRead More…