Tag Archives: marketing technology

27Jul/20

Five problems with B2B content (and how to fix them)

July 27, 2020Online Marketing NewsB2B, content, content marketing, digital, Digital Marketing, Marketing, marketing technology, Strategies, StrategyContent Team

Five problems with B2B content (and how to fix them) – ClickZ Author Jacqueline Dooley Date published July 27, 2020 Categories 30-second summary: Businesses expect a lot from their B2B content, whichRead More…

23Jul/20

Making your marketing stack deliver more value during a global crisis

July 23, 2020Online Marketing Newsdigital, Digital Marketing, Marketing, marketing automation, marketing stack, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Making your marketing stack deliver more value during a global crisis – ClickZ Author David Greenberg Date published July 23, 2020 Categories 30-second summary: From budget cuts to lay-offs, marketers are beingRead More…

16Jul/20

How to increase revenue without increasing spend

July 16, 2020Online Marketing NewsAd Spend, advertising, digital, digital advertising, Digital Marketing, Insights, Marketing, marketing technology, Martech, Media, Media Spend, report, research, revenue, SaaS, Sponsored, Strategies, studyContent Team

How to increase revenue without increasing spend – ClickZ Author Jacqueline Dooley Date published July 16, 2020 Categories 30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, publishedRead More…

09Jul/20

Three factors to consider when choosing a CFM platform

July 9, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, CFM, customer feedback, customer feedback management, Data & Analytics, digital, management platform, Marketing, marketing technology, Martech, TechnologyContent Team

Three factors to consider when choosing a CFM platform – ClickZ Author Andrew Park Date published July 9, 2020 Categories 30-second summary: Most CFM vendors offer a few standard features, such asRead More…

24Jun/20

The use of AI for retail players can be a decisive factor in their business recovery

June 24, 2020Online Marketing NewsAI, AI & Automation, COVID-19, digital, Digital Marketing, ecommerce, Ecommerce & Sales, Emerging Technology, Marketing, marketing technology, omnichannel, Predictive models, retail, Strategies, Strategy, TechnologyContent Team

The use of AI for retail players can be a decisive factor in their business recovery – ClickZ Author Olivier Marc Date published June 24, 2020 Categories 30-second summary: Marketing is likelyRead More…

20Jun/20

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy

June 20, 2020Search Engine Optimization (SEO)advertising, Consumer insights, CXO (customer experience optimization), digital advertising, Digital Marketing, Insights, local business, local SEO, marketing technology, Martech, SEOContent Team

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy Author Kamaljeet Kalsi Date published June 20, 2020 Categories 30-second summary: COVID-19 and world recession eclipseRead More…

28May/20

How this pandemic will disrupt your growth team

May 28, 2020Online Marketing NewsAI, AI & Automation, automation, COVID-19, Data & Analytics, digital, Digital Marketing, Emerging Technology, growth, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

How this pandemic will disrupt your growth team – ClickZ Author Lomit Patel Date published May 28, 2020 Categories 30-second summary: One of the best practices to emerge in the last twoRead More…

18May/20

MTA is dead: Why marketers should adopt an agile marketing strategies

May 18, 2020Online Marketing Newsagile, Analytics, Data, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, MTA, Strategies, StrategyContent Team

MTA is dead: Why marketers should adopt an agile marketing strategies – ClickZ Author Matt Voda Date published May 18, 2020 Categories 30-second summary: Now, with new privacy regulations hitting marketers —Read More…

07May/20

How to make your business fit for the future of work

May 7, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, future of work, Industry Developments, Marketing, marketing technology, Martech, productivity, remote working, Strategies, TechnologyContent Team

How to make your business fit for the future of work – ClickZ Author Jada Balster Date published May 7, 2020 Categories 30-second summary: It’s now time for organizations to completely reimagineRead More…

05May/20

3 ways technology can boost CX while keeping costs under control – even during challenging times

May 5, 2020Online Marketing NewsAI, automation, COVID-19, customer service and support, cx, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Emerging Technology, machine learning, Marketing, marketing technology, Martech, retail, Strategies, Technology, travelContent Team

3 ways technology can boost CX while keeping costs under control – even during challenging times – ClickZ Author Umesh Sachdev Date published May 5, 2020 Categories 30-second summary: With an industryRead More…