Tag Archives: marketing automation

08Feb/16

What is a data management platform and why do you need one?

February 8, 2016Online Marketing NewsAnalytics, automation, Data, data management platform (DMP), DMP, marketing automation, programmaticContent Team

What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Long and loud have come the cries for one-to-one relationships with visitors to websites and apps.Read More…

05Feb/16

How to clobber your competition using these three P’s

February 5, 2016Online Marketing NewsData, data-driven, Loyalty, marketing automation, mobile, mobile loyalty, mobile marketing, mobile-first, multichannel, Programmatic buying, real-time, Real-Time Analytics, ROI, StrategiesContent Team

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. The world is radically changing. Rules are being rewritten every day as technologiesRead More…

03Feb/16

How to take your geo-fences to the next level

February 3, 2016Online Marketing Newsautomation, behavioral marketing, behavioral targeting, bid management, Consumer insights, Conversion, Conversions, Cross-channel, Data, data-driven, Data-Driven Marketing, Digital Campaigns, engagement, geo-fencing, Geo-targeting, Insights, Local, localization, Marketing, marketing automation, mobile, mobile marketing, optimization, real-time, ROI, Social Media, Strategies, targetingContent Team

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…