How COVID-19 is affecting notifications and ads in newsletters – ClickZ Author Barry Levine Date published May 1, 2020 Categories 30-second summary: Customer engagement platform Airship reports an 18 percent growth inRead More…
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…
30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy,Read More…
There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of allRead More…
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…
As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations takingRead More…
It’s common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. CartRead More…
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year,Read More…
Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so.Read More…
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What’s the best way to increase its effectiveness? It’s noRead More…