Tag Archives: Data

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

11Jan/16

How brands can benefit from consumers’ drive for self-improvement

January 11, 2016Search Engine Optimization (SEO)behavioral marketing, behavioral targeting, Data, data-driven, Digital Campaigns, Google, keyword, Keywords, Marketing, Paid Search, search, search marketing, Strategies, targetingContent Team

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively? Now that it’s January, here we go again withRead More…