Tag Archives: Data-Driven Marketing

13Jan/21

Optimizing digital experiences will move beyond the marketing department in 2021

January 13, 2021Online Marketing NewsContent & Experience, COVID-19, customer experiences, cx, Data-Driven Marketing, digital, digital experiences, Digital Marketing, ecommerce, Marketing, online, reatil, Strategies, StrategyContent Team

Optimizing digital experiences will move beyond the marketing department in 2021 – ClickZ Author Shane Phair Date published January 13, 2021 Categories 30-second summary: Digital experiences have to be as seamless asRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

31Dec/20

Fuze on setting a strong foundation for its ABM journey

December 31, 2020Online Marketing Newsaccount-based marketing (ABM), Case Study, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Ideal Customer Profiles, Insights, Marketing, marketing technology, Martech, Strategies, Technology, Tools & TechnologyContent Team

Fuze on setting a strong foundation for its ABM journey – ClickZ Author Emily Ketchum Date published December 31, 2020 Categories 30-second summary: When Fuze began its ABM journey, the company workedRead More…

30Dec/20

How well do you really know your customers?

December 30, 2020Online Marketing NewsAnalyzing Customer Data, B2B, B2C, customers, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, Martech, optimization, Strategies, Strategy, TechnologyContent Team

How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…

17Dec/20

The 3 most destructive mistakes marketers make with intent data

December 17, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

30Nov/20

How to upgrade from ABM to account-based everything

November 30, 2020Online Marketing NewsABX, account-based everything, account-based marketing (ABM), B2B, cx, Data-Driven Marketing, digital, Digital Marketing, Marketing, personalization, StrategiesContent Team

How to upgrade from ABM to account-based everything – ClickZ Author Dan Frohnen Date published November 30, 2020 Categories 30-second summary: Account-based marketing (ABM) has been an excellent strategy for creating moreRead More…

18Nov/20

Rethink experience curation not personalization

November 18, 2020Online Marketing NewsContent & Experience, customer experience, cx, Data-Driven Marketing, digital, Digital Marketing, Experience Curation, Marketing, personalization, Strategies, StrategyContent Team

Rethink experience curation not personalization – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all TechRead More…

17Nov/20

Unlocking untapped programmatic inventory in a cookie-less world

November 17, 2020Online Marketing Newscontextual, cookies, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Marketing, programmatic advertising, Strategies, StrategyContent Team

Unlocking untapped programmatic inventory in a cookie-less world – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…