3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that saysRead More…
Five tenets for getting B2B CX right – ClickZ Author Greg Harbinson Date published April 8, 2020 Categories Digital Marketing Strategies 30-second summary: You can’t deliver a solid CX that generates conversionsRead More…
30-second summary: Today, digital marketing involves a host of skills that only web and app product managers needed to know just a few short years ago, including analyzing large datasets, programming sophisticatedRead More…
30-second summary: Even though businesses have more technology, more data, more tools than ever, at the core, they still face many of the same CX challenges. If companies want to deliver exceptionalRead More…
30-second summary: A higher percentage of marketers than in previous years now understand the importance of customer experience (CX), according to the latest Gartner report on the topic. That importance is beingRead More…
30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…
Brand experiences can make a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to createRead More…