09Jan/17

Why you should be using data to fuel your content

January 9, 2017Online Marketing NewsAnalytics, content marketingContent Team

Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. News site Buzzfeed is the leader when it comes to data driven content and was also theRead More…

03Jan/17

How Instagram became a social commerce powerhouse

January 3, 2017Social Media Marketingecommerce, Instagram, Social, Social Commerce, Social MediaContent Team

It has been a very busy year for Instagram. Instagram managed to increase the users and the brands that joined the platform. It even explored how to become effective for social commerce,Read More…

15Dec/16

Facebook reveals it miscalculated even more metrics

December 15, 2016Social Media MarketingAnalytics, Facebook, measurement, Media, Metrics, Social MediaContent Team

Last week, Facebook revealed that it found yet more errors in metrics that it reports to brands and advertisers. The first error affected metrics related to Like and Share buttons. The Like and ShareRead More…

09Dec/16

Digital to receive lion’s share of new ad dollars in 2017

December 9, 2016Online Marketing Newsdigital, marketing budgets, Media, Media Buying, Media Planning, SocialContent Team

WPP’s GroupM has some good news for the digital advertising business: according to the world’s largest ad buyer, digital raked in 72 cents of every new ad dollar that was invested thisRead More…

02Dec/16

A motivational message for retail email marketers (and everyone else, too)

December 2, 2016Email Marketingecommerce, Email, Email Marketing, holidays, retailContent Team

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year,Read More…

24Nov/16

Four predictions for email marketing in 2017

November 24, 2016Email MarketingEmail, Email Marketing, TrendsContent Team

Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so.Read More…

18Nov/16

Walgreens turns to Pinterest video ads to promote “small gifting”

November 18, 2016Online Marketing NewsCampaigns, More News, Pinterest, Promoted pins, Social, Social Commerce, Strategies, video, Videos, WalgreensContent Team

The official start of the holiday shopping season is right around the corner. While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hopingRead More…

15Nov/16

Five email marketing tips to increase Black Friday ecommerce traffic

November 15, 2016Email MarketingB2C Email Marketing, Black Friday, ecommerce, Email, Email Marketing, Email Marketing OptimizationContent Team

Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What’s the best way to increase its effectiveness? It’s noRead More…

07Nov/16

​How young marketers have an impact on marketing strategies

November 7, 2016Online Marketing Newsbaby boomers, Marketing, marketing strategy, Media, Media Planning, millennials, mobile, small business marketing, Strategies, videoContent Team

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500Read More…

16Sep/16

Twitter adds new customer service features

September 16, 2016Social Media MarketingCommunity Management, customer service, More News, Social, Social Media, TwitterContent Team

Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platforms that has been used most broadly for customer service byRead More…