13Apr/20

Unruly’s survey reveals consumer behavior in the COVID-19 age

April 13, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, consumer behavior, COVID-19, Data, digital, Insights, Marketing, report, research, studyContent Team

Unruly’s survey reveals consumer behavior in the COVID-19 age – ClickZ Author Barry Levine Date published April 13, 2020 Categories 30-second summary: A consumer survey from ad platform Unruly finds adds someRead More…

09Apr/20

Your 2020 guide to the non-video parts of video marketing

April 9, 2020Online Marketing Newsadvertising, digital, Digital Marketing, Marketing, Strategies, Strategy, video marketingContent Team

Your 2020 guide to the non-video parts of video marketing – ClickZ Author Tiffany Delmore Date published April 9, 2020 Categories 30-second summary: Video marketing is an interdisciplinary and multidimensional tactic; itRead More…

08Apr/20

Five tenets for getting B2B CX right

April 8, 2020Online Marketing NewsB2B, B2B strategy, customer experience, cx, digital, Digital Marketing, Marketing, Strategies, TechnologyContent Team

Five tenets for getting B2B CX right – ClickZ Author Greg Harbinson Date published April 8, 2020 Categories Digital Marketing Strategies 30-second summary: You can’t deliver a solid CX that generates conversionsRead More…

07Apr/20

Pitfalls of influencer marketing in Russia and how to avoid them

April 7, 2020Online Marketing Newsdigital, Digital Marketing, Industry Developments, influencer marketing, Marketing, MCN, Mediacube, Multi-channel network, Russia, Social Media, social media marketing, Sponsored, Strategies, video marketing, YouTubeContent Team

Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to theRead More…

07Apr/20

Ad blockers can’t kill marketers who follow these 4 tips

April 7, 2020Online Marketing Newsad blockers, ad blocking, advertising, digital, digital advertising, Digital Marketing, Marketing, StrategiesContent Team

Ad blockers can’t kill marketers who follow these 4 tips – ClickZ Author Tiffany Delmore Date published April 7, 2020 Categories 30-second summary: After enjoying an ad-free online environment, most users won’tRead More…

06Apr/20

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

April 6, 2020Online Marketing Newsadspend, B2B, Coronavirus, COVID-19, digital, Digital Marketing, Industry Developments, Insights, Marketing, Martech, Strategies, StrategyContent Team

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 RetailRead More…

06Apr/20

How partnership automation differs from partner marketing

April 6, 2020Online Marketing Newsdigital, Digital Marketing, Industry Developments, Marketing, partner marketing, partnership automation, Partnership Economy, StrategiesContent Team

How partnership automation differs from partner marketing – ClickZ Author Jaime Singson Date published April 6, 2020 Categories 30-second summary: As traditional affiliates became more transactional, newer, “nontraditional” partnerships began delivering additionalRead More…

31Mar/20

The context marketing revolution: 4 steps to mastering modern marketing

March 31, 2020Online Marketing Newscontext marketing, contextual platform, digital, Digital Marketing, Marketing, Matthew Sweezey, personalization, Strategies, StrategyContent Team

The context marketing revolution: 4 steps to mastering modern marketing – ClickZ Author Charlie Braithwaite Date published March 31, 2020 Categories Digital Marketing Strategies 30-second summary: Modern marketing revolves around solving customers’Read More…

30Mar/20

CMO confession #1: Who cares about MQLs?

March 30, 2020Online Marketing NewsB2B, CMO confession, digital, Digital Marketing, Insights, leads, Marketing, MQLs, Strategies, StrategyContent Team

CMO confession #1: Who cares about MQLs? – ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures betterRead More…

30Mar/20

Opportunities are coming as third-party cookies are phased out

March 30, 2020Online Marketing Newsadvertising, Analyzing Customer Data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, personalization, third-party cookiesContent Team

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…