23Jul/20

Mid-year checkpoint: Three data-dependent marketing strategies

July 23, 2020Online Marketing Newsconsumer engagement, contextual intelligence, customer data, Data, data insights, data-dependent, Data-Driven Marketing, digital, Digital Marketing, Marketing, Strategies, StrategyContent Team

Mid-year checkpoint: Three data-dependent marketing strategies – ClickZ Author Mark Lawrence Date published July 23, 2020 Categories 30-second summary: Diving deeper into customer preferences, behaviors, needs, habits and consumer insights can helpRead More…

21Jul/20

How brands can begin to bounce back: Essential strategies for brand recovery

July 21, 2020Online Marketing Newsbounce back, brand recovery, COVID-19, digital, Digital Marketing, Marketing, new normal, Strategies, StrategyContent Team

How brands can begin to bounce back: Essential strategies for brand recovery – ClickZ Author Nathan Richter Date published July 21, 2020 Categories Digital Marketing Strategies 30-second summary: In the early phaseRead More…

20Jul/20

Using the right data to understand consumer behavior

July 20, 2020Online Marketing NewsCLV, consumer behavior, COVID-19, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, StrategiesContent Team

Using the right data to understand consumer behavior – ClickZ Author Ross Shanken Date published July 20, 2020 Categories 30-second summary: Marketers who craft messages that match customer expectations and build trustRead More…

17Jul/20

Keep customer engagement simple this holiday season

July 17, 2020Online Marketing Newsautomation, COVID-19, customer behavior, digital, Digital Marketing, ecommerce, holiday shopping season, Marketing, personalization, retail, Strategies, TechnologyContent Team

Keep customer engagement simple this holiday season – ClickZ Author Sara Spivey Date published July 17, 2020 Categories 30-second summary: Retail is coming back amid ongoing regional variance and uncertainty, and marketersRead More…

16Jul/20

How to increase revenue without increasing spend

July 16, 2020Online Marketing NewsAd Spend, advertising, digital, digital advertising, Digital Marketing, Insights, Marketing, marketing technology, Martech, Media, Media Spend, report, research, revenue, SaaS, Sponsored, Strategies, studyContent Team

How to increase revenue without increasing spend – ClickZ Author Jacqueline Dooley Date published July 16, 2020 Categories 30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, publishedRead More…

15Jul/20

Making the most of marketing spend as consumer confidence rises

July 15, 2020Online Marketing NewsAd Spend, consumer behavior, COVID-19, digital, Digital Marketing, ecommerce, Industry Developments, Marketing, Media Spend, retail, Strategies, Strategy, TechnologyContent Team

Making the most of marketing spend as consumer confidence rises – ClickZ Author Tom Dolan Date published July 15, 2020 Categories 30-second summary: In light of the pandemic, as some brands haveRead More…

13Jul/20

To build customer loyalty during COVID-19, maximize interactions between transactions

July 13, 2020Online Marketing NewsCOVID-19, customer loyalty, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, Strategy, transaction, transactionsContent Team

To build customer loyalty during COVID-19, maximize interactions between transactions – ClickZ Author Marti Beller Date published July 13, 2020 Categories 30-second summary: To develop a true relationship with a consumer, brandsRead More…

13Jul/20

6 strategies to compete with the giants & win the retail game

July 13, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

6 strategies to compete with the giants & win the retail game – ClickZ Author Sanjeev Sularia Date published July 13, 2020 Categories 30-second summary: Retailers that think in terms of customerRead More…

10Jul/20

What gets lost when in-person events go on hold, and how can we salvage it?

July 10, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, events, Events & Awards, Industry Developments, Marketing, Strategies, StrategyContent Team

What gets lost when in-person events go on hold, and how can we salvage it? – ClickZ Author Kathy Isola Date published July 10, 2020 Categories 30-second summary: This year, we’ve seenRead More…

10Jul/20

Why consumers follow and unfollow brands on social media

July 10, 2020Online Marketing Newscustomer engagement, digital, Digital Marketing, Marketing, report, research, Social, Social Integration, Social Media, social media marketing, Strategies, Strategy, studyContent Team

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report ofRead More…