07Dec/20

‘Tis the shopping season: Tips to engage holiday consumers

December 7, 2020Online Marketing NewsCOVID-19, customer engagement, digital, Digital Marketing, digital transformation, ecommerce, holiday shopping season, Insights, Marketing, retail, Strategies, StrategyContent Team

‘Tis the shopping season: Tips to engage holiday consumers – ClickZ Author Carrie Parker Date published December 7, 2020 Categories 30-second summary: The events of 2020 have drastically changed the mindset ofRead More…

04Dec/20

Why aren’t marketers using automation tools to personalize websites?

December 4, 2020Online Marketing NewsAI, AI & Automation, automation, Data, digital, Digital Marketing, Email, Emerging Technology, Marketing, marketing automation, Martech, personalization, Strategies, Technology, Tools & TechnologyContent Team

Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…

04Dec/20

Prepare your story: Laying the groundwork for storytelling success

December 4, 2020Online Marketing NewsB2B, content, content marketing, digital, Digital Marketing, Marketing, storytelling, Strategies, StrategyContent Team

Prepare your story: Laying the groundwork for storytelling success – ClickZ Author Brian Cotter Date published December 4, 2020 Categories 30-second summary: Every interaction has a 33% chance of moving towards aRead More…

03Dec/20

Seven UX ideas to improve your ecommerce sales

December 3, 2020Online Marketing NewsCommerce & Sales, digital, Digital Marketing, digital transformation, ecommerce, Marketing, retail, Strategies, Strategy, uxContent Team

Seven UX ideas to improve your ecommerce sales – ClickZ Author Irina Weber Date published December 3, 2020 Categories 30-second summary:  Follow these seven amazing ideas to boost your online sales andRead More…

03Dec/20

Optichannel: Winnable marketing strategy for pharma

December 3, 2020Online Marketing Newscontextual, digital, Digital Marketing, Marketing, omnichannel, optichannel, pharma, Physicians, Strategies, StrategyContent Team

Optichannel: Winnable marketing strategy for pharma – ClickZ Author Kamya Elawadhi Date published December 3, 2020 Categories Digital Marketing Strategies 30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approachRead More…

02Dec/20

Bridging the gap: How marketing and sales can break down the technological walls between their departments

December 2, 2020Online Marketing NewsABM, B2B, Commerce & Sales, digital, Digital Marketing, Ecommerce & Sales, leads, Marketing, marketing technology, Martech, sales, Sales Engagement Platforms, Strategies, TechnologyContent Team

Bridging the gap: How marketing and sales can break down the technological walls between their departments – ClickZ Author Tom Castley Date published December 2, 2020 Categories 30 second summary: Sales andRead More…

02Dec/20

4 tips for making the most of your holiday email marketing strategy

December 2, 2020Online Marketing Newsdigital, Digital Marketing, Email, Email Marketing, holiday shopping season, Marketing, Strategies, StrategyContent Team

4 tips for making the most of your holiday email marketing strategy – ClickZ Author April Mullen Date published December 2, 2020 Categories 30-second summary: Tips for ways brands can keep audiencesRead More…

01Dec/20

Delivering digital ROI – how to measure your success

December 1, 2020Online Marketing Newsdigital, Digital Marketing, ecommerce, experimentation, Marketing, personalization, ROI, Strategies, StrategyContent Team

Delivering digital ROI – how to measure your success – ClickZ Author Jean-René Boidron Date published December 1, 2020 Categories 30-second summary: Budgets are under even more pressure than usual so it’sRead More…

30Nov/20

How to upgrade from ABM to account-based everything

November 30, 2020Online Marketing NewsABX, account-based everything, account-based marketing (ABM), B2B, cx, Data-Driven Marketing, digital, Digital Marketing, Marketing, personalization, StrategiesContent Team

How to upgrade from ABM to account-based everything – ClickZ Author Dan Frohnen Date published November 30, 2020 Categories 30-second summary: Account-based marketing (ABM) has been an excellent strategy for creating moreRead More…

29Nov/20

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

November 29, 2020Search Engine Optimization (SEO)CXO (customer experience optimization), Digital Marketing, digital strategy, ecommerce, holiday season 2020, holiday shopping, holiday shopping season, influencer marketing, Insights, online consumer behavior, online shopping, SEO, social media marketing, Website optimizationContent Team

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions – ClickZ Author Kamaljeet Kalsi Date published November 29, 2020 Categories 30-second summary: 2020 hasRead More…