The top three secrets to increasing email open and click rates in 2021 – ClickZ Author Norman Guadagno & Greg Bouton Date published March 24, 2021 Categories 30-second summary: Emails remain anRead More…
Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions – ClickZ Author Greg Zakowicz Date published December 10, 2020 Categories 30-second summary: Email marketing conversions continue toRead More…
Tech Talk with Maropost: Cloud-based unified marketing automation platform To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…
Foolproof email hacks for stressed marketers – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to allRead More…
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…
30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy,Read More…
There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of allRead More…
In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spendingRead More…
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…
To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their graspRead More…