Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into aRead More…
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. During his ClickZ Live New YorkRead More…
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. For brands walking the line between traditional advertising and meeting the ever-growing demands ofRead More…
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your siteRead More…
Strategies – ClickZSeth Godin: Nobody makes a purple cow by sticking with what’s safeCause marketing can be a mutually beneficial strategyHow KLM uses China’s WeChat for customer serviceQ&A: Deloitte Digital’s Mike BrinkerRead More…
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decisionRead More…
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing outRead More…
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that the penalty actions reported over theRead More…
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the focus on LinkedIn by many, the strongestRead More…
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. You may be among the majority of companies that, according to Return Path, doRead More…