All posts by Content Team

20Feb/19

Why marketing should begin with objectives, not tactics

As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same and most interactions are built on guessing what customers might respond to? Or do you take a data-driven approach to personalizing the customer experience […]

14Feb/19

Influencer marketing tips: 3 ways to rethink your strategies

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of press in that time, the jury is still out on its long-term value. Will it deliver on all of its promises? Is it ultimately […]

13Feb/19

Seven tips for multichannel marketing success

Ever wondered why some brands’ multichannel marketing campaigns are more successful than others? And why some brands just seem to irritate more than communicate? We’ve got one word for you: relevance. The importance of relevance cannot be underestimated. Yes, it is now easier than ever before to talk to customers and prospects over a multitude […]

12Feb/19

How to “Marie Kondo” your digital marketing strategy

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s why we should apply the KonMari method to our digital marketing strategy. What does Marie Kondo have to do with marketing? Image: Web Summit […]

30Jan/19

B2B strategy for 2019: Four steps to get started

When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speaking to. This is even more important when attempting to grow B2B relationships, to stand out from the crowd by delivering a targeted message […]

04Jan/19

Influencer marketing 2019: Seven key stats you need to know

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. Influencer marketing is becoming a full-time profession for many Internet stars, while celebrities are also finding additional income. What does the rise of influencer […]

21Dec/18

Agile marketing for large scale personalization

Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard how digital technology allows marketers to engage in innovative new ways to meet customers’ needs especially through personalized content, messages, and offers far more […]

18Dec/18

How to turn your live event data into sales

Think back to the last professional event you attended: it was probably a blur of panels, product booths, and cocktail mixers with a few free lunches thrown in. But as you moved through that event, everything that interested you, from sessions to networking events gave off important signals about who you were and what you […]