Tag Archives: Social Media

02Sep/20

How brands are creating communities and cultural moments on TikTok

September 2, 2020Social Media Marketingdigital, Digital Marketing, Marketing, Peer Network, Social, Social Media, social media marketing, Social Media Smarts, TikTokContent Team

How brands are creating communities and cultural moments on TikTok – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

21Aug/20

The what, why, and how of TikTok’s advertising gold rush

August 21, 2020Social Media Marketingadvertising, App, digital, Digital Marketing, Insights, Marketing, Social, Social Media, social media marketing, Strategy, TikTokContent Team

The what, why, and how of TikTok’s advertising gold rush – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

28Jul/20

There’s more than one way to build an influencer program

July 28, 2020Online Marketing Newsdigital, Digital Marketing, influencer marketing, influencer program, influencers, Marketing, Social Media, social media marketing, Strategies, StrategyContent Team

There’s more than one way to build an influencer program – ClickZ Author Molly Young Date published July 28, 2020 Categories 30-second summary: The size and shape of the influencer program shouldRead More…

10Jul/20

Why consumers follow and unfollow brands on social media

July 10, 2020Online Marketing Newscustomer engagement, digital, Digital Marketing, Marketing, report, research, Social, Social Integration, Social Media, social media marketing, Strategies, Strategy, studyContent Team

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report ofRead More…

01Jul/20

Five changes in social advertising for brands during COVID-19

July 1, 2020Social Media MarketingCOVID-19, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media ads, social media advertising, social media marketing, Sponsored, Strategies, Strategy, studyContent Team

Five changes in social advertising for brands during COVID-19 – ClickZ Author Tereza Litsa Date published July 1, 2020 Categories 30-second summary: The increased use of social platforms from users during lockdownRead More…

28May/20

ASMR: The sound of growth

May 28, 2020Online Marketing NewsASMR, content marketing, COVID-19, digital, Digital Marketing, Marketing, Social Media, social media marketing, Strategies, StrategyContent Team

ASMR: The sound of growth – ClickZ Author Victor Potrel Date published May 28, 2020 Categories 30-second summary: Marketing strategies are shifting: On the heels of COVID-19, a majority of marketers areRead More…

14May/20

OTT in the time of COVID-19: Using social to drive adoption

May 14, 2020Online Marketing Newscontent marketing, COVID-19, digital, Digital Marketing, Entertainment, Industry Developments, Marketing, Movies, on demand, OTT, Social Media, social media marketing, Strategies, StrategyContent Team

OTT in the time of COVID-19: Using social to drive adoption – ClickZ Author Ting Zheng Date published May 14, 2020 Categories 30-second summary: Historically, OTT brands excel in social media marketingRead More…

07Apr/20

Pitfalls of influencer marketing in Russia and how to avoid them

April 7, 2020Online Marketing Newsdigital, Digital Marketing, Industry Developments, influencer marketing, Marketing, MCN, Mediacube, Multi-channel network, Russia, Social Media, social media marketing, Sponsored, Strategies, video marketing, YouTubeContent Team

Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to theRead More…

12Mar/20

Creative testing: Why is the control so hard to beat?

March 12, 2020Online Marketing NewsCreative testing, digital, Digital Marketing, display ads, display advertising, Facebook, Image Ads, IPMs, Marketing, Social Media, social media marketing, Strategies, testing, video ads, video marketingContent Team

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…