Tag Archives: Social Media

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…

20Apr/16

How Heathrow airport excels on Twitter

April 20, 2016Social Media Marketingairport, Community Management, customer service, Heathrow, Marketing, Social, Social Media, TwitterContent Team

What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer experience, especially using real-time updates. Heathrow is not just theRead More…

19Apr/16

How Paddy Power stands out from its rivals on Twitter

April 19, 2016Social Media Marketingbetting sites, Ladbrokes, Marketing, Paddy Power, Social, Social Media, Sports & Entertainment, TwitterContent Team

Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that really makes a site stand out fromRead More…

18Apr/16

Five lessons in viral advertising from AirBnB

April 18, 2016Social Media MarketingAirbnb, Beat the Buzz, Campaigns, Events & Awards, floating house, KLM, Marketing, Night At, Social Media, social media marketing, viral advertising, WaterstonesContent Team

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night inRead More…