The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining controlRead More…
Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to knowRead More…
Snapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. Snapchat has seen an impressive growth this year, already countingRead More…
According to a new report analyzing restaurant chains’ social, Ben & Jerry’s is the best, despite its comparatively smaller size. What’s the brand doing right? Ben & Jerry’s has the best socialRead More…
True story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked meRead More…
It goes without saying that it’s important to respond to customers on social media. Far too many marketers don’t do it, but there are platforms that can help. Social customer care is aRead More…
As Facebook Messenger becomes more popular, it gives brands that many more methods – and that much more incentive – to connect with its millions of users. Messaging apps now provide extra benefitsRead More…
Mary Meeker’s annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook. It’s obvious that Snapchat is killing itRead More…
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded us how his company managed to dominate one of theRead More…
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not establishedRead More…