How to Use Intent Data to Grow Pipeline
How to Use Intent Data to Grow Pipeline Author Alison Murdock, Founder & Chief Marketer, Trusted CMO Date published May 21, 2024 Categories According to research from 6sense, B2B buyers buy fromRead More…
Tag Archives: ROI Marketing
Meta’s New Generative AI Tool for Marketers
Meta’s New Generative AI Tool for Marketers Author Priscilla Soedarpo Date published May 14, 2024 Categories Meta has released a new generative AI tool designed to upend the creation of marketing materials.Read More…
Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data
Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data – ClickZ Author ClickZ News Staff Date published April 9, 2024 Categories Despite challenges from privacy regulations and risingRead More…
Transforming the B2B2C model: Stanley Black & Decker’s journey
Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…
What is marketing attribution and why you should care
What is marketing attribution and why you should care – ClickZ Author Team ClickZ Date published March 8, 2023 Categories 30-second summary: As marketers, it is important to consider marketing attribution toRead More…
How are brands performing on TikTok and Snapchat?
How are brands performing on TikTok and Snapchat? – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published March 3, 2023 Categories 30-second summary: Two of the most prominent platforms inRead More…
Why zero-party marketing is a great value exchange for Gen Z
Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…
Exploring the most interesting “alternative” channels: Pinterest, Performance Max, and more
Exploring the most interesting “alternative” channels – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 20, 2023 Categories 30-second summary: The disappearance of cookies, the iOS 14 update, andRead More…
Navigating the evolving landscape of targeted advertising and marketing measurement
Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…
What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?
What is All-Weather Marketing and what are its benefits? Author Tyrona Heath Date published February 9, 2023 Categories 30-second summary: Think long term and don’t cut your advertising investment Prioritize old creativeRead More…