Tag Archives: McCann Worldgroup

07Jul/16

Seven questions agencies should be asking prospective clients

July 7, 2016Online Marketing Newsagency, Agency Spotlight, Campaigns, Cannes, Crispin Porter + Bogusky, Deloitte, Emoji, McCann Worldgroup, Ogilvy, questions to ask when visiting a client, Razorfish, Social, Strategies, TwitterContent Team

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs. It’s a staple of every jobRead More…

23May/16

Five fantastic ‘phygital’ campaigns from this spring

May 23, 2016Online Marketing NewsAmazon, apps, Australia, Doritos, Frito-Lay, Games, JWT, LatinAmerica, McCann Worldgroup, NBA, Nestle, Phygital, Shazam, Social Media, Strategies, super bowl, Twitter, Uber, UK/Europe, Under Armour, Universal McCann, user-generated content (UGC), VodafoneContent Team

We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…

11Feb/16

Five killer social media campaigns from 2016 (so far)

February 11, 2016Social Media MarketingCross-channel, Digital Campaigns, Facebook, GIFs, Hashtag, Instagram, L'Oreal, Land Rover, McCann Worldgroup, Nestle, selfie, SnapChat, Social Media, Twitter, user-generated content (UGC), Victori, video, YouTubeContent Team

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possibly?) common misconceptions about ClickZ: we don’t only focus onRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

February 10, 2016Online Marketing News6, advertising, agency, American Airlines, Coca-Cola, Digital Campaigns, display advertising, Doritos, engagement, Google, Heinz, landing page, Macy's, McCann Worldgroup, NFL, Paid Search, real-time, SEO, Social Media, Strategies, SuperBowl, TV, TwitterContent Team

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser