Optichannel: Winnable marketing strategy for pharma – ClickZ Author Kamya Elawadhi Date published December 3, 2020 Categories Digital Marketing Strategies 30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approachRead More…
Bridging the gap: How marketing and sales can break down the technological walls between their departments – ClickZ Author Tom Castley Date published December 2, 2020 Categories 30 second summary: Sales andRead More…
4 tips for making the most of your holiday email marketing strategy – ClickZ Author April Mullen Date published December 2, 2020 Categories 30-second summary: Tips for ways brands can keep audiencesRead More…
Delivering digital ROI – how to measure your success – ClickZ Author Jean-René Boidron Date published December 1, 2020 Categories 30-second summary: Budgets are under even more pressure than usual so it’sRead More…
How to upgrade from ABM to account-based everything – ClickZ Author Dan Frohnen Date published November 30, 2020 Categories 30-second summary: Account-based marketing (ABM) has been an excellent strategy for creating moreRead More…
Marketers’ big test on Black Friday and beyond – ClickZ Author Suzi Tripp Date published November 27, 2020 Categories 30-second summary: The loss of traditional Black Friday traffic may be a blowRead More…
Marketers play a critical role in unifying digital transformation goals – ClickZ Author Leena Iyar Date published November 27, 2020 Categories 30-second summary: With customer interactions pushed to digital channels, marketers needRead More…
Can retailers have a successful holiday season without Black Friday? The short answer: Yes – ClickZ Author Charlie Ungashick Date published November 26, 2020 Categories 30-second summary: An early start to theRead More…
How marketers can manage risk and save projects during the pandemic and beyond – ClickZ Author Saranya Babu Date published November 26, 2020 Categories 30-second summary: Following months of business turmoil, marketersRead More…
Concerned about the attention economy? Demand more choice – ClickZ Author Andrea Reichenbach Date published November 25, 2020 Categories 30-second summary: Business models monetizing attention created the most powerful companies in theRead More…