Mid-year checkpoint: Three data-dependent marketing strategies – ClickZ Author Mark Lawrence Date published July 23, 2020 Categories 30-second summary: Diving deeper into customer preferences, behaviors, needs, habits and consumer insights can helpRead More…
Using the right data to understand consumer behavior – ClickZ Author Ross Shanken Date published July 20, 2020 Categories 30-second summary: Marketers who craft messages that match customer expectations and build trustRead More…
Personalization is critical during times of rapid change – ClickZ Author Drew Burns Date published June 26, 2020 Categories 30-second summary: Regardless of industry, customer experience is at the crux of personalization,Read More…
The shape of future data privacy regulation is immaterial – ClickZ Author Catherine Ballantyne Date published June 1, 2020 Categories 30-second summary: New regulations will continue to emerge, but rather than scramblingRead More…
Five things to ask when seeking alternatives in a cookie-less world – ClickZ Author Ajit Thupil Date published May 29, 2020 Categories 30-second summary: When seeking an alternative to the third-party cookie,Read More…
In defence of the buyer persona – ClickZ Author Sabri Suby Date published May 27, 2020 Categories 30-second summary: A Buyer persona allows you to access the conversation that’s already taking placeRead More…
New browser policies shift the value to offline data – ClickZ Author Chris Morse Date published May 19, 2020 Categories 30-second summary: Recent shifts in browser policy have made that line ofRead More…
MTA is dead: Why marketers should adopt an agile marketing strategies – ClickZ Author Matt Voda Date published May 18, 2020 Categories 30-second summary: Now, with new privacy regulations hitting marketers —Read More…
Marketing after the coronavirus pandemic – ClickZ Author Ashley Schweigert Date published May 13, 2020 Categories 30-second summary: People being forced to stay at home during the coronavirus pandemic has caused aRead More…
3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that saysRead More…