Tag Archives: content marketing strategy

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

05Aug/16

A beginner’s guide to Snapchat for marketers

August 5, 2016Social Media MarketingBranding, content marketing strategy, engagement, how to, Insights, memories, millennials, SnapChat, Snapchat Discover, Snapchat for brands, Snapchat marketing, Social, Social MediaContent Team

We’ve written a lot about Snapchat, but here is a back-to-basic’s guide for setting up an account and how to use it. And an overview of why and how marketers are usingRead More…

16May/16

What is appropriate (and inappropriate) content for LinkedIn?

May 16, 2016Online Marketing NewsB2B, Branding, content marketing, content marketing strategy, Likes, LinkedIn, Marketing, peer-to-peer (P2P), shares, social influencers, social media marketing, Strategies, visual social mediaContent Team

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…

03May/16

10 tips for marketing success on LinkedIn

May 3, 2016Online Marketing News#CZLJKT, ANZ, APAC, Asia, B2B, Branding, China, content marketing, content marketing strategy, Huawei, Indonesia, Infiniti, L'Oreal, LinkedIn, Marketing, Marriott, peer-to-peer (P2P), QR Codes, SEO, site search, social selling, South China Morning Post, Strategies, video content, Virgin Atlantic, We Are Social, WeChatContent Team

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…