Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. InfluencerRead More…
Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard howRead More…
Think back to the last professional event you attended: it was probably a blur of panels, product booths, and cocktail mixers with a few free lunches thrown in. But as you movedRead More…
The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most important ones. The rise of marketing technology isRead More…
A survey by Lucidpress reveals that “organizations that make an effort to maintain brand consistency experience a growth dividend from doing so.” So let’s take a look at how consistent messaging canRead More…
Personalization is not a new concept. It’s likely that your hairstylist knows how you like your hair cut and can make recommendations on different options and products that best suit your hairRead More…
All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage,Read More…
Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the NewRead More…
Whether you’ve just started or have already launched successful ABM campaigns, there are still interesting parts of this conversation from the on-demand webinar to enjoy.Chris Mitchell, Regional VP, Customer Success EMEA at ON24Read More…
This growing trend comes from the fact that multi-channel marketing is becoming more complicated. As more channels and marketing opportunities emerge, it becomes harder to tell which ones have been the mostRead More…