Influencer marketing has risen to become a key component of a brands marketing strategy.The rise of social media has brought a new type of digital stars who became popular through their growing numberRead More…
Dark social traffic is the name given to the traffic that comes from private social channels. It’s simply the traffic that comes from:It’s easy to tell whether a visitor came from Facebook or TwitterRead More…
Produced in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discountRead More…
Content produced in association with AVADO. How well do you understand your customers? Many businesses invest a great deal of time and effort into knowing their customers – but too few focusRead More…
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your site. In this post I’ll look at some ofRead More…
Instagram can be challenging for marketers when searching for the right kind of tools. Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management,Read More…
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a largeRead More…
Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an application smart? Traditional applications were all about automatingRead More…
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…
With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that supports the processing of large dataRead More…