Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly evolved into aRead More…
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. During his ClickZ Live New YorkRead More…
People are more likely to support brands that share their values, so cause marketing can help the world and the brand’s bottom line – as long as it’s done right. Can online ads do good?Read More…
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Instagram is one of the hottest social media platforms around, continuing to seeRead More…
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to share their experience, whether it’sRead More…
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreadedRead More…
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to examine between Reebok and Nike and the way theyRead More…
Hong Kong’s Rugby Sevens kicks off this week and the highly sought after tickets are generating a buzz on social media for the event’s sponsors. It’s the island’s event of the year. ButRead More…
ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page from our sister site Search EngineRead More…
I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout isRead More…