Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…
Image by Alan Rourke, made available via CC BY 2.0. www.workcompass.com It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. AndRead More…
Everybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opportunities for marketers are huge. So what’s holding you back? For starters,Read More…
What’s the secret for Food Tube’s successful Youtube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and itRead More…
Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks Guitars, and launching the first great social customer service #fail. Carroll was a singleRead More…
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominate a niche audience. Buzzfeed launched TastyRead More…
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As users are now watching 10 billion videos a dayRead More…
BT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive broadcast deal. Twitter can be aRead More…
It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so,Read More…
At ClickZ Live New York, we spoke with Hilton Worldwide’s Melissa Walner about the brand’s digital spend balance and the challenges of infrequent interaction. When it comes to the increasingly merging online andRead More…