Should brands ever use ‘do not reply’ email addresses?
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post I’ll look at the pros andRead More…
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Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customerRead More…
10 ways to beef up your social media program
Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to knowRead More…
Seasonal pages and SEO: who’s ready for Euro 2016?
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the right position at the right time to capitalise onRead More…
Writing meta descriptions for SEO: a best practice checklist
What is a meta description and do you write one? In this post we’ll look at what they are, why they’re important, and examples, both good and bad. What are meta tags?Read More…
How TheOutnet stole the show through content and innovation
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded us how his company managed to dominate one of theRead More…
Three key ingredients to success on social media
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not establishedRead More…
Four key metric groups for B2B marketers
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche asRead More…
American and British commuters tweeting habits: stats
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love tweeting. Many of us know the challenges ofRead More…
Six email marketing optimization tips from #ClickZChat
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…