Tag Archives: Frito-Lay

23May/16

Five fantastic ‘phygital’ campaigns from this spring

May 23, 2016Online Marketing NewsAmazon, apps, Australia, Doritos, Frito-Lay, Games, JWT, LatinAmerica, McCann Worldgroup, NBA, Nestle, Phygital, Shazam, Social Media, Strategies, super bowl, Twitter, Uber, UK/Europe, Under Armour, Universal McCann, user-generated content (UGC), VodafoneContent Team

We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us