4 tips for making the most of your holiday email marketing strategy – ClickZ Author April Mullen Date published December 2, 2020 Categories 30-second summary: Tips for ways brands can keep audiencesRead More…
Can retailers have a successful holiday season without Black Friday? The short answer: Yes – ClickZ Author Charlie Ungashick Date published November 26, 2020 Categories 30-second summary: An early start to theRead More…
Why retention marketers are focusing on offline customer engagement – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…
Foolproof email hacks for stressed marketers – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to allRead More…
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…
30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy,Read More…
There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of allRead More…
In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spendingRead More…
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…
To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their graspRead More…