5 tips for measuring consumer attention in advertising – ClickZ Author Janelle De Rivera Date published February 11, 2021 Categories 30-second summary: Looking beyond verification and into consumer attention, you can exploreRead More…
Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…
How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales – ClickZ Author Jason Rudolph Date published December 28, 2020 Categories 30-second summary: LeadRead More…
Why Nextdoor should be part of your SMBs social media strategy – ClickZ Author Jacqueline Dooley Date published December 16, 2020 Categories 30-second summary: Nextdoor is a social media network for neighborhoodsRead More…
5 lessons brands can learn from political OOH advertising – ClickZ Author Matthew O’Connor Date published December 16, 2020 Categories 30-second summary: As brands seek to capitalize on Out of Home (OOH)Read More…
How local ads can mitigate COVID-19’s impact on SMBs – ClickZ Author Jacqueline Dooley Date published December 11, 2020 Categories 30-second summary: Nextdoor is a social media network for neighborhoods of verifiedRead More…
Advertisers respond to gift-wrapped programmatic offerings this holiday – ClickZ Author Jaan Janes Date published December 9, 2020 Categories 30-second summary: Shift in consumer behavior during the 2020 holiday season creates aRead More…
Concerned about the attention economy? Demand more choice – ClickZ Author Andrea Reichenbach Date published November 25, 2020 Categories 30-second summary: Business models monetizing attention created the most powerful companies in theRead More…
Unlocking untapped programmatic inventory in a cookie-less world – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…