Tag Archives: Data

14Jan/21

Optimize marketing by utilizing self-service approaches

January 14, 2021Online Marketing Newsadvertising, Data, digital, Digital Marketing, DSP, Marketing, programmatic, StrategiesContent Team

Optimize marketing by utilizing self-service approaches – ClickZ Author Jennifer Werther Date published January 14, 2021 Categories Digital Marketing Strategies 30-second summary: While many advertisers control data and strategy for campaigns throughRead More…

12Jan/21

Five tips to generate technology leads

January 12, 2021Online Marketing NewsB2B, Data, digital, Digital Marketing, lead generation, leads, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Five tips to generate technology leads – ClickZ Author Sumeet Anand Date published January 12, 2021 Categories 30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools.Read More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

07Jan/21

Behavior changes means new learnings for ecommerce retailers

January 7, 2021Online Marketing NewsAnalyzing Customer Data, COVID-19, customer data, Data, digital, Digital Marketing, ecommerce, Insights, Marketing, report, research, retail, studyContent Team

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

22Dec/20

Three reasons why enterprise CDP adoption lags

December 22, 2020Online Marketing NewsCDP, customer data, Customer Data Platforms, Data, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, StrategyContent Team

Three reasons why enterprise CDP adoption lags – ClickZ Author Adrian Nash Date published December 22, 2020 Categories 30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’Read More…

17Dec/20

The 3 most destructive mistakes marketers make with intent data

December 17, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

04Dec/20

Why aren’t marketers using automation tools to personalize websites?

December 4, 2020Online Marketing NewsAI, AI & Automation, automation, Data, digital, Digital Marketing, Email, Emerging Technology, Marketing, marketing automation, Martech, personalization, Strategies, Technology, Tools & TechnologyContent Team

Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…

24Nov/20

Data and Creative are the keys to success this holiday season

November 24, 2020Online Marketing NewsCOVID-19, Data, digital, Digital Marketing, ecommerce, holiday shopping season, Marketing, retail, Strategies, StrategyContent Team

[unable to retrieve full-text content]MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing efforts are a success. The post Data and CreativeRead More…