Tag Archives: Ad Industry Metrics

08Jul/22

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

July 8, 2022Online Marketing NewsABM, account-based marketing (ABM), Ad Industry Metrics, Advertising & Promotion, advertising budget optimization, B2B, B2B advertising, ClickZ benchmark survey, digital advertising, digital strategy, display advertising, Google Ads, marketing ROI, Media Buying, Media Planning, Paid Search, social media advertising, Sponsored, StrategiesContent Team

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…

05Apr/16

Study: Marketers are clueless on cross-channel measurement

April 5, 2016Online Marketing NewsAd Industry Metrics, Analytics, Convergence Analytics, cross channel measurement, Cross-channel, Data, marketing automation, measurement, Origami LogicContent Team

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? In today’ digital world, there are endless possibilities for marketers. However,Read More…

29Mar/16

Study: 73% of ‘millennials’ prefer to contact brands via email

March 29, 2016Email MarketingAd Industry Metrics, Audience Analysis, Email, Email Marketing, Email Marketing Best Practices, Facebook, millenials, Segmentation, SMS, SnapChat, Social Media, Twitter, UK/EuropeContent Team

Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…

29Jan/16

Snapchat beats Facebook for 2016 ad dollars

January 29, 2016Social Media MarketingAd Industry Metrics, apps, eMarketer, Facebook, Instagram, Media Buying, More News, Pinterest, SnapChat, Social Media, Tinder, Tumblr, VisualizationContent Team

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Though only a little over four years old, Snapchat already has more thanRead More…