18Jun/20

The reality of marketing in the midst of an economic decline

June 18, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, economic decline, Marketing, remote working, Strategies, StrategyContent Team

The reality of marketing in the midst of an economic decline – ClickZ Author David McGeough Date published June 18, 2020 Categories Digital Marketing Strategies 30-second summary: An unforeseen global health pandemicRead More…

02Jun/20

Charting your brand’s response to COVID-19 through the lens of history

June 2, 2020Online Marketing NewsCommunication, COVID-19, digital, Digital Marketing, Marketing, Strategies, StrategyContent Team

Charting your brand’s response to COVID-19 through the lens of history – ClickZ Author Mower Insight Group Date published June 2, 2020 Categories Digital Marketing Strategies 30-second summary: History shows us thatRead More…

01Jun/20

The shape of future data privacy regulation is immaterial

June 1, 2020Online Marketing NewsAnalyzing Customer Data, APAC, APPI, CDPs, Data, data privacy, Data-Driven Marketing, digital, Marketing, PDPC, Personal Data Protection Act, Personal Data Protection Bill, regulationsContent Team

The shape of future data privacy regulation is immaterial – ClickZ Author Catherine Ballantyne Date published June 1, 2020 Categories 30-second summary: New regulations will continue to emerge, but rather than scramblingRead More…

29May/20

Five things to ask when seeking alternatives in a cookie-less world

May 29, 2020Online Marketing Newscustomer data, Data, Data-Driven Marketing, digital, Digital Marketing, IDs, Industry Developments, Marketing, privacy, Strategies, third-party cookieContent Team

Five things to ask when seeking alternatives in a cookie-less world – ClickZ Author Ajit Thupil Date published May 29, 2020 Categories 30-second summary: When seeking an alternative to the third-party cookie,Read More…

29May/20

Advertising with a made-for-mobile mindset

May 29, 2020Online Marketing Newsadvertising, AMP, COVID-19, digital, digital advertising, Digital Marketing, Emerging Technology, Marketing, mobile, Strategies, StrategyContent Team

Advertising with a made-for-mobile mindset – ClickZ Author Karina Klimenko Date published May 29, 2020 Categories 30-second summary: Advertisers need to review their approach to mobile advertising to not only ride theRead More…

28May/20

How this pandemic will disrupt your growth team

May 28, 2020Online Marketing NewsAI, AI & Automation, automation, COVID-19, Data & Analytics, digital, Digital Marketing, Emerging Technology, growth, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

How this pandemic will disrupt your growth team – ClickZ Author Lomit Patel Date published May 28, 2020 Categories 30-second summary: One of the best practices to emerge in the last twoRead More…

28May/20

ASMR: The sound of growth

May 28, 2020Online Marketing NewsASMR, content marketing, COVID-19, digital, Digital Marketing, Marketing, Social Media, social media marketing, Strategies, StrategyContent Team

ASMR: The sound of growth – ClickZ Author Victor Potrel Date published May 28, 2020 Categories 30-second summary: Marketing strategies are shifting: On the heels of COVID-19, a majority of marketers areRead More…

27May/20

Boom or bust – Commerce strategies for navigating a global pandemic

May 27, 2020Online Marketing NewsCOVID-19, CPG, digital, Digital Marketing, DTC, ecommerce, Marketing, omnichannel, retail, Strategies, StrategyContent Team

Boom or bust – Commerce strategies for navigating a global pandemic – ClickZ Author Charles Nicholls Date published May 27, 2020 Categories 30-second summary: The pandemic has changed the commerce environment forRead More…

27May/20

In defence of the buyer persona

May 27, 2020Online Marketing Newsbuyer persona, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, Strategies, targetingContent Team

In defence of the buyer persona – ClickZ Author Sabri Suby Date published May 27, 2020 Categories 30-second summary: A Buyer persona allows you to access the conversation that’s already taking placeRead More…

26May/20

Communication is key: Stay close to customers today to stay relevant tomorrow

May 26, 2020Online Marketing Newsbrands, Communication, COVID-19, customers, digital, Digital Marketing, Marketing, Strategies, video marketing, video toolsContent Team

Communication is key: Stay close to customers today to stay relevant tomorrow – ClickZ Author Simon Glass Date published May 26, 2020 Categories 30-second summary: Communication with customers is critical during theRead More…