25Feb/21

A data-centric customer acquisition playbook for insurance companies

February 25, 2021Online Marketing Newscustomer acquisition, Data, Data-Driven Marketing, digital, Digital Marketing, insurance, Marketing, Sponsored, Strategies, StrategyContent Team

A data-centric customer acquisition playbook for insurance companies – ClickZ Author Jacqueline Dooley Date published February 25, 2021 Categories 30-second summary: In their recently published playbook, Data Axle uses brand examples fromRead More…

23Feb/21

Why 2021 is the year of the account

February 23, 2021Online Marketing NewsABX, account-based marketing (ABM), B2B, Data-Driven Marketing, digital, Digital Marketing, Marketing, ROI, StrategiesContent Team

Why 2021 is the year of the account – ClickZ Author Jon Miller Date published February 23, 2021 Categories 30-second summary: The last year taught us we need to be prepared forRead More…

16Feb/21

How to upgrade your virtual sales enablement approach for long-term success

February 16, 2021Online Marketing Newsdigital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, sales, sales enablement, Sponsored, Strategies, TechnologyContent Team

How to upgrade your virtual sales enablement approach for long-term success – ClickZ Author Jacqueline Dooley Date published February 16, 2021 Categories 30-second summary: A successful virtual sales enablement approach employs aRead More…

15Feb/21

The secret to developing a healthy obsession with the customer

February 15, 2021Online Marketing NewsContent & Experience, customer experience, cx, digital, Digital Marketing, Hyper-personalization, Marketing, Martech, Strategies, StrategyContent Team

The secret to developing a healthy obsession with the customer – ClickZ Author Craig Dempster Date published February 15, 2021 Categories 30-second summary: To better understand the customer, brands will need toRead More…

12Feb/21

Elevating customer service in 2021

February 12, 2021Online Marketing Newsautomation, Content & Experience, COVID-19, customer experience, customer service, cx, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

Elevating customer service in 2021 – ClickZ Author Steven Petruk Date published February 12, 2021 Categories 30-second summary: Consumers crave human connection in their service interactions. With social distancing still in effect,Read More…

11Feb/21

5 tips for measuring consumer attention in advertising

February 11, 2021Online Marketing Newsadvertising, Analytics, consumer attention, digital, digital advertising, Digital Marketing, Marketing, Metrics, Sponsored, Strategies, StrategyContent Team

5 tips for measuring consumer attention in advertising – ClickZ Author Janelle De Rivera Date published February 11, 2021 Categories 30-second summary: Looking beyond verification and into consumer attention, you can exploreRead More…

10Feb/21

How marketers are embracing hyper-personalization in 2021

February 10, 2021Online Marketing NewsAI, Content & Experience, cx, digital, Digital Marketing, ecommerce, Hyper-personalization, Marketing, omnichannel, StrategiesContent Team

How marketers are embracing hyper-personalization in 2021 – ClickZ Author Mike Edmonds Date published February 10, 2021 Categories 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have nowRead More…

09Feb/21

An agile marketing plan is essential to long term customer success

February 9, 2021Online Marketing Newsagile marketing, agility, COVID-19, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

An agile marketing plan is essential to long term customer success – ClickZ Author Mike Barrett Date published February 9, 2021 Categories 30-second summary: In today’s ever-evolving world, consumers are looking toRead More…

05Feb/21

The three pillars to overcome SaaS marketing complexity

February 5, 2021Online Marketing Newsdigital, Digital Marketing, Lifetime Value, Marketing, marketing technology, Martech, PPC, SaaS, SEO, Strategies, Technology, Tools & TechnologyContent Team

The three pillars to overcome SaaS marketing complexity – ClickZ Author Dave Porter Date published February 5, 2021 Categories 30-second summary: Make an art of acquisition — Turn your website into aRead More…

05Feb/21

Building a community and culture experience to keep remote employees engaged

February 5, 2021Online Marketing Newscommunity, COVID-19, culture experience, digital, Digital Marketing, Industry Developments, Marketing, Strategies, Work from homeContent Team

Building a community and culture experience to keep remote employees engaged – ClickZ Author David Gang Date published February 5, 2021 Categories 30-second summary: Remote work is here to stay. Still, evenRead More…