Tag Archives: third-party data

23Feb/23

Why zero-party marketing is a great value exchange for Gen Z

February 23, 2023Online Marketing NewsData-Driven Marketing, Digital Marketing, ecommerce, Marketing, marketing automation, People and skills, ROI Marketing, social media marketing, Strategy, third-party dataContent Team

Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

01Sep/20

Scaling ad revenue growth with first-party data expertise

September 1, 2020Online Marketing Newsadvertising, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

Scaling ad revenue growth with first-party data expertise – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

31Aug/20

First-party data isn’t enough, here is why

August 31, 2020Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

First-party data isn’t enough, here is why – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…