A beginner’s guide to Snapchat for marketers
We’ve written a lot about Snapchat, but here is a back-to-basic’s guide for setting up an account and how to use it. And an overview of why and how marketers are usingRead More…
Tag Archives: Social
Three reasons why Snapchat is such a big social media hit
Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, SnapchatRead More…
Eight creative ways B2B brands use Instagram
Instagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Instagram may be extremely popular among retail brands, butRead More…
Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social networkRead More…
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google searchRead More…
How can you make your videos rank better on YouTube?
With more than a billion users, and billions of daily video views, gaining users’s attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third ofRead More…
Facebook vs Snapchat: which is the better channel for your brand?
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat is moving away from ephemeralRead More…
How news consumption changed with social media
News consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the online publishing industry? Reuters Institute hasRead More…
Stats of the week: the seismic growth of Pokémon Go
It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about Pokémon Go in the news, and it turned out to offer lots of discussionRead More…
13 ways brands promote their presence on Snapchat
Snapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this challenge? More and more brands understand that Snapchat mayRead More…