Tag Archives: native advertising

26Jul/16

Verizon acquires Yahoo’s operating business for $4.8 billion

July 26, 2016Online Marketing Newsadvertising, Agency Spotlight, Alibaba, AOL, content marketing, data integration, Email, Facebook, Google, Media, Media Planning, mobile, native advertising, publishing, Verizon, video, YahooContent Team

Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

July 11, 2016Online Marketing News#CZLSH, Agency Spotlight, AR, Asia, China, content marketing, Data, data management platform (DMP), Headline News, Innovation, lookalike, marketing technology, Mary Meeker, Media, Media Planning, Millward Brown, mobile advertising, native advertising, Programmatic buying, Publicis, qualitative and quantitative research, retargeting, Tencent, VR, WeChat, WPPContent Team

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

05Jul/16

How the future of advertising is in servicing the ‘moment’

July 5, 2016Online Marketing News#CZLHK, Asia, ClickZ Live, Conference Coverage, Connectivity, content marketing, data integration, data management platform (DMP), Kiip, Media Planning, mobile, mobile ad formats, mobile-first, native advertising, SnapChat, Snapchat marketing, StartupContent Team

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…

24Mar/16

Are Tumblr’s advertising plans a bad idea?

March 24, 2016Online Marketing Newsadvertising, content marketing, native advertising, Social, Social Media, Strategies, Tumblr, YahooContent Team

Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been no exception. Last month it was revealedRead More…