Making the most of marketing spend as consumer confidence rises – ClickZ Author Tom Dolan Date published July 15, 2020 Categories 30-second summary: In light of the pandemic, as some brands haveRead More…
What gets lost when in-person events go on hold, and how can we salvage it? – ClickZ Author Kathy Isola Date published July 10, 2020 Categories 30-second summary: This year, we’ve seenRead More…
Why the pandemic is a good time for advertisers – ClickZ Author Roland Storti Date published July 8, 2020 Categories 30-second summary: The COVID-19 pandemic has led to huge surges in homeRead More…
The siloed approach to marketing is on its last legs – ClickZ Author Ross Shelleman Date published July 6, 2020 Categories 30-second summary: Marketers that have historically approached creative, media, and planningRead More…
Five things to ask when seeking alternatives in a cookie-less world – ClickZ Author Ajit Thupil Date published May 29, 2020 Categories 30-second summary: When seeking an alternative to the third-party cookie,Read More…
OTT in the time of COVID-19: Using social to drive adoption – ClickZ Author Ting Zheng Date published May 14, 2020 Categories 30-second summary: Historically, OTT brands excel in social media marketingRead More…
Major trends direct-to-consumer (DTC) brands should act on now – ClickZ Author Daniella Harkins Date published May 13, 2020 Categories 30-second summary: DTC brands pulling out of Amazon—On the heels of Nike’sRead More…
The role of marketers in a post-COVID-19 world – ClickZ Author Jacqueline Dooley Date published May 8, 2020 Categories 30-second summary: Tamara Charm is a senior expert at McKinsey & Company andRead More…
How to make your business fit for the future of work – ClickZ Author Jada Balster Date published May 7, 2020 Categories 30-second summary: It’s now time for organizations to completely reimagineRead More…
Omnicanality can save stores from closing down during COVID-19 – ClickZ Author David Le Douarin Date published May 6, 2020 Categories 30-second summary: Omnicanality, which consists in being able to address customersRead More…