Tag Archives: Industry Developments

24Apr/20

Three steps to prepare for the post-COVID-19 business world

April 24, 2020Online Marketing NewsCOVID-19, customer behavior, digital, Digital Marketing, Industry Developments, Insights, Marketing, Strategies, StrategyContent Team

Three steps to prepare for the post-COVID-19 business world – ClickZ Author Kenn Adach Date published April 24, 2020 Categories 30-second summary: Organizations must consider how the current crisis will also changeRead More…

20Apr/20

New data visualizations show how consumers are now consuming media

April 20, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, COVID-19, digital, Digital Marketing, Industry Developments, Insights, Marketing, Media consumption, report, research, studyContent Team

New data visualizations show how consumers are now consuming media – ClickZ Author Barry Levine Date published April 20, 2020 Categories 30-second summary: A new series of data visualizations demonstrate how contentRead More…

15Apr/20

Q&A with Jon Miller, CEO of Engagio

April 15, 2020Online Marketing NewsABM, digital, digital leaders, Digital Leaders Q&A, Digital Marketing, Engagio, Industry Developments, Insights, Marketing, marketing technology, Martech, Strategies, TechnologyContent Team

Q&A with Jon Miller, CEO of Engagio – ClickZ Author Jacqueline Dooley & Mahir Prasad Date published April 15, 2020 Categories 30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded MarketoRead More…

07Apr/20

Pitfalls of influencer marketing in Russia and how to avoid them

April 7, 2020Online Marketing Newsdigital, Digital Marketing, Industry Developments, influencer marketing, Marketing, MCN, Mediacube, Multi-channel network, Russia, Social Media, social media marketing, Sponsored, Strategies, video marketing, YouTubeContent Team

Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to theRead More…

06Apr/20

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

April 6, 2020Online Marketing Newsadspend, B2B, Coronavirus, COVID-19, digital, Digital Marketing, Industry Developments, Insights, Marketing, Martech, Strategies, StrategyContent Team

Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 RetailRead More…

06Apr/20

How partnership automation differs from partner marketing

April 6, 2020Online Marketing Newsdigital, Digital Marketing, Industry Developments, Marketing, partner marketing, partnership automation, Partnership Economy, StrategiesContent Team

How partnership automation differs from partner marketing – ClickZ Author Jaime Singson Date published April 6, 2020 Categories 30-second summary: As traditional affiliates became more transactional, newer, “nontraditional” partnerships began delivering additionalRead More…

16Mar/20

B2B turns to digital marketing in the wake of coronavirus outbreak

March 16, 2020Online Marketing NewsCoronavirus, COVID-19, digital, Digital Marketing, events, Industry Developments, Marketing, marketing budgets, marketing strategy, StrategiesContent Team

B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ Author Dan Gerstenfeld Date published March 16, 2020 Categories 30-second summary: Considering that companies allocate the largest chunk ofRead More…

10Mar/20

A requiem for the old marketing rules, may they rest in P’s

March 10, 2020Online Marketing News5 P's of marketing, digital, Digital Marketing, Industry Developments, Marketing, Martech, personalization, Pervasive, Predictive, Present, Proprietary, Strategies, StrategyContent Team

30-second summary: Today’s consumers aren’t looking so much for the best combination of quality, features, and price as they are for personalized buying experiences. Multichannel marketing was originally about convenience, but nowRead More…

26Feb/20

7 rules a Fintech must follow to succeed with its marketing strategy

February 26, 2020Online Marketing Newsdigital, Digital Marketing, finance, Financial Services, Fintech, Industry Developments, Marketing, StrategiesContent Team

30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing theirRead More…

21Jan/20

Q&A with Segment: Successfully navigating the CCPA

January 21, 2020Online Marketing NewsAnalyzing Customer Data, CCPA, customer data, data privacy, Data regulations, digital leaders, Digital Marketing, Industry Developments, Insights, Peter Reinhardt, SegmentContent Team

30-second summary Whilst it’s a step in the right direction, many consumers still don’t actually know what their rights are More needs to be done to tackle the widespread use of third-partyRead More…