Tag Archives: customer data

17Dec/19

Top six reasons marketers struggle to deliver personalized consumer experiences

December 17, 2019Online Marketing NewsAccountability, Analytics, Analyzing Customer Data, Centricity, customer data, Customization, Data, Data-Driven Marketing, digital, Efficiency, Marketing, Neustar, personalization, personalized ads, Relevancy, transparencyContent Team

30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…

06Dec/19

Why marketers must have laser focus on first-party data

December 6, 2019Online Marketing NewsAnalyzing Customer Data, Call Tracking, customer data, Data & Analytics, Data-Driven Marketing, first party data, Insights, Invoca, surveyContent Team

30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two bigRead More…

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

November 1, 2017Search Engine Optimization (SEO)ad revenue, Amazon, Amazon Marketing Services, ClickZ Intelligence, CPC, customer data, CVS, Data, digital ads, digital advertising, ecommerce, Google, GroupM, Keywords, Metrics, Paid Search, reporting, retail, search, search marketing, statistics, Stats, Strategy, Walmart, WPPContent Team

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…