You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after GoogleRead More…
Email deliverability is on the decline: report
Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to Return Path’s 2016 Deliverability Benchmark Report. The report, which is based on seed addresses at overRead More…
Five simple SEO practices to remember when setting up a new blog
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidance can be very technical. Here I’ll be sharing a fewRead More…
Is Donald Trump’s earned media hurting his brand?
Election 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, hisRead More…
Twitter conversational ads exit beta, get Instant Unlock Card
Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and maintain relevance. But Twitter isn’t giving up on its core offering,Read More…
Will Instagram Stories put a dent in the rise of Snapchat?
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar? It wasn’t long ago when IRead More…
Facebook News Feed update targets clickbait headlines
Publishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest social network has unveiled a News Feed update that willRead More…
A beginner’s guide to Snapchat for marketers
We’ve written a lot about Snapchat, but here is a back-to-basic’s guide for setting up an account and how to use it. And an overview of why and how marketers are usingRead More…
Three reasons why Snapchat is such a big social media hit
Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, SnapchatRead More…
How to audaciously hit it off with consumers through email content
It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report was recently released, it revealed that consumer confidenceRead More…