25May/20

True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

May 25, 2020Online Marketing News6QA, account based strategy, CMO, digital, Digital Marketing, Insights, Marketing, MQLs, predictable revenue growth, Strategies, StrategyContent Team

True confessions of a CMO, part 3: Marketing sourced pipeline is bogus – ClickZ Author Latane Conant Date published May 25, 2020 Categories 30-second summary: Too often we self-silo because it’s hardRead More…

25May/20

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

May 25, 2020Online Marketing Newsadvertising, Communication, COVID-19, digital, Digital Marketing, Marketing, Strategies, StrategyContent Team

Chaotic communication: COVID-19 is rewriting our cultural rules of connection – ClickZ Author Megan Routh Date published May 25, 2020 Categories Digital Marketing Strategies 30-second summary: Not only are face-to-face chats moreRead More…

22May/20

3 keys for navigating COVID-19 from a CMO who survived the great recession

May 22, 2020Online Marketing NewsCMO, COVID-19, digital, Digital Marketing, ecommerce, Great Recession, Insights, Marketing, Strategies, StrategyContent Team

3 keys for navigating COVID-19 from a CMO who survived the great recession – ClickZ Author Dan Frohnen Date published May 22, 2020 Categories 30-second summary: Pivot fast and pivot smart: This mightRead More…

21May/20

How ecommerce brands can optimize advertising in a recession

May 21, 2020Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, Marketing, Strategies, StrategyContent Team

How ecommerce brands can optimize advertising in a recession – ClickZ Author Jason Roussos Date published May 21, 2020 Categories 30-second summary: To ensure economic stability through the recession and in theRead More…

20May/20

How publishers can adapt in times of COVID-19

May 20, 2020Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, Marketing, publishers, Strategies, StrategyContent Team

How publishers can adapt in times of COVID-19 – ClickZ Author Shrikant R Kale Date published May 20, 2020 Categories 30-second summary: The widespread uncertainty brought on by this crisis has madeRead More…

19May/20

How consumers’ attitudes to advertising changed since COVID-19

May 19, 2020Online Marketing Newsadvertising, COVID-19, customer behavior, digital, digital advertising, Digital Marketing, Insights, Marketing, Peer Network, Strategies, Strategy, UnrulyContent Team

How consumers’ attitudes to advertising changed since COVID-19 – ClickZ Author Tereza Litsa Date published May 19, 2020 Categories 30-second summary: We’ve hosted our latest Peer Network Briefing with Norm Johnston, CEORead More…

19May/20

New browser policies shift the value to offline data

May 19, 2020Online Marketing NewsAnalyzing Customer Data, cookies, customer data, Data, Data-Driven Marketing, digital, Marketing, Offline Data, programmaticContent Team

New browser policies shift the value to offline data – ClickZ Author Chris Morse Date published May 19, 2020 Categories 30-second summary: Recent shifts in browser policy have made that line ofRead More…

18May/20

MTA is dead: Why marketers should adopt an agile marketing strategies

May 18, 2020Online Marketing Newsagile, Analytics, Data, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, MTA, Strategies, StrategyContent Team

MTA is dead: Why marketers should adopt an agile marketing strategies – ClickZ Author Matt Voda Date published May 18, 2020 Categories 30-second summary: Now, with new privacy regulations hitting marketers —Read More…

14May/20

OTT in the time of COVID-19: Using social to drive adoption

May 14, 2020Online Marketing Newscontent marketing, COVID-19, digital, Digital Marketing, Entertainment, Industry Developments, Marketing, Movies, on demand, OTT, Social Media, social media marketing, Strategies, StrategyContent Team

OTT in the time of COVID-19: Using social to drive adoption – ClickZ Author Ting Zheng Date published May 14, 2020 Categories 30-second summary: Historically, OTT brands excel in social media marketingRead More…

14May/20

Why a pandemic is the perfect time to launch a new product

May 14, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, Marketing, product launch, Strategies, StrategyContent Team

Why a pandemic is the perfect time to launch a new product – ClickZ Author Sabri Suby Date published May 14, 2020 Categories Digital Marketing Strategies 30-second summary: In order to haveRead More…