How incremental innovation drives email evolution
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big. I talk a lot about howRead More…
Q&A: The Entertainer on growing email and multichannel revenues
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Rob Wood is Head of Online at The Entertainer, IRead More…
Six email marketing optimization tips from #ClickZChat
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…
How Majestic Wine joins up online and offline channels
Following the acquisition of Naked Wines last year, Majestic Wines has been transforming itself into a true multichannel retailer. According to Naked Wines (and now Majestic CEO) Rowan Gormley: Someone is going toRead More…
Less effective and more expensive: the circle of digital marketing life
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleagueRead More…
Hey! Why are politicians’ emails so spammy?
Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all remember the “Hey” subject line which made Obama’s campaignRead More…
Not having DMARC can hurt but having it may hurt more
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you aren’t implementing DMARC (Domain-based Message Authentication,Read More…
How Graze uses email marketing for customer retention
Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and supermarkets thanks to a range of canny marketing techniques. FromRead More…
Eight examples of excellent ecommerce emails
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…
Why not having DMARC can still hurt your deliverability
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. You may be among the majority of companies that, according to Return Path, doRead More…