Tag Archives: Tencent

12Sep/16

Beyond Facebook: social media marketing opportunities in China and Japan

September 12, 2016Social Media MarketingAsia, b2b social media, Baidu, Burberry, China, influencer marketing, KOL, Line, Marketing, mobile, Samsung, Social, Social Commerce, Social Media, Tencent, user-generated content (UGC), WeChat, WeChat Wallet, Weibo, YoukuContent Team

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

July 11, 2016Online Marketing News#CZLSH, Agency Spotlight, AR, Asia, China, content marketing, Data, data management platform (DMP), Headline News, Innovation, lookalike, marketing technology, Mary Meeker, Media, Media Planning, Millward Brown, mobile advertising, native advertising, Programmatic buying, Publicis, qualitative and quantitative research, retargeting, Tencent, VR, WeChat, WPPContent Team

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

13May/16

What the West can learn from China about chatbot marketing

May 13, 2016Online Marketing NewsAI, API, Asia, Baidu, chatbots, China, conversational commerce, Duer, IKEA, Line, live chat, Marketing, marketing automation, Microsoft, Social Integration, Strategies, Tay, Tencent, Tools & Technology, Uber, WeChat, Weibo, XiaobingContent Team

Microsoft’s Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the ChineseRead More…