How will consumers react to Google’s ‘Chirp’ smart hub?
Following numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that a product team at Google is working on a hardwareRead More…
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How Majestic Wine joins up online and offline channels
Following the acquisition of Naked Wines last year, Majestic Wines has been transforming itself into a true multichannel retailer. According to Naked Wines (and now Majestic CEO) Rowan Gormley: Someone is going toRead More…
Five ways to generate massive conversions with Instagram ads
Everybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opportunities for marketers are huge. So what’s holding you back? For starters,Read More…
Less effective and more expensive: the circle of digital marketing life
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleagueRead More…
The social customer service gap
Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks Guitars, and launching the first great social customer service #fail. Carroll was a singleRead More…
Taking your analytics practice to the next level: summary of ClickZ Live NYC panel
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at NielsenRead More…
The top 100 most expensive keywords in the UK
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunchRead More…
Ello Again: Could a revived Ello be the next big thing in visual social media?
In September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist look and an iron-clad stance on advertising. ElloRead More…
How three financial service brands are killing it on Instagram and Pinterest
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the focus on LinkedIn by many, the strongestRead More…
Customers don’t want to be surveyed but they do want to be heard
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the practice of polling customers for their views has seen noRead More…