Tag Archives: mar-tech

15Jul/16

100+ marketing leaders you should follow on Twitter

July 15, 2016Social Media MarketingB2B, Branding, Email, Inbound Marketing, mar-tech, Social Media, Twitter, User Experience (Ux)Content Team

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim. What is a “thought Leader,” really?Read More…

25Feb/16

How to use data from ad tech and martech for display ads

February 25, 2016Online Marketing Newsadtech, Analytics, Asia, Convergence Analytics, cookies, Customer journey, Data, data management platform (DMP), display advertising, DSP, Email Marketing, Facebook, Google, mar-tech, measurement, Media, multichannel, Programmatic buying, retargeting, ROI, RTB, Segmentation, targeting, Technology, technology convergenceContent Team

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…