The COVID-19 effect on the marketing world
The COVID-19 effect on the marketing world – ClickZ Author Ric Militi Date published April 29, 2020 Categories 30-second summary: If you do persuade a consumer to make a purchase during theRead More…
Tag Archives: Industry Developments
Three steps to prepare for the post-COVID-19 business world
Three steps to prepare for the post-COVID-19 business world – ClickZ Author Kenn Adach Date published April 24, 2020 Categories 30-second summary: Organizations must consider how the current crisis will also changeRead More…
New data visualizations show how consumers are now consuming media
New data visualizations show how consumers are now consuming media – ClickZ Author Barry Levine Date published April 20, 2020 Categories 30-second summary: A new series of data visualizations demonstrate how contentRead More…
Q&A with Jon Miller, CEO of Engagio
Q&A with Jon Miller, CEO of Engagio – ClickZ Author Jacqueline Dooley & Mahir Prasad Date published April 15, 2020 Categories 30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded MarketoRead More…
Pitfalls of influencer marketing in Russia and how to avoid them
Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to theRead More…
Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix – ClickZ Author Mahir Prasad Date published April 6, 2020 Categories 30-second summary: According to Amperity COVID-19 RetailRead More…
How partnership automation differs from partner marketing
How partnership automation differs from partner marketing – ClickZ Author Jaime Singson Date published April 6, 2020 Categories 30-second summary: As traditional affiliates became more transactional, newer, “nontraditional” partnerships began delivering additionalRead More…
B2B turns to digital marketing in the wake of coronavirus outbreak
B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ Author Dan Gerstenfeld Date published March 16, 2020 Categories 30-second summary: Considering that companies allocate the largest chunk ofRead More…
A requiem for the old marketing rules, may they rest in P’s
30-second summary: Today’s consumers aren’t looking so much for the best combination of quality, features, and price as they are for personalized buying experiences. Multichannel marketing was originally about convenience, but nowRead More…
7 rules a Fintech must follow to succeed with its marketing strategy
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing theirRead More…